The Sonoma County Fairgrounds in Santa Rosa just became ground zero for a legendary moment in cannabis culture. The Hall of Flowers Cannabis Market & Festival, one of the industry's most anticipated events, witnessed history in the making as a whopping 7,000 cannabis enthusiasts sparked up simultaneously, setting a world record for the most joints lit at one time.

As proud participants in the cannabis space, Leafythings was on the ground to capture the excitement and connect with the community. The record-breaking smoke session was hosted by OCB Rolling Papers, known for its dedication to elevating the art of the perfect roll. The giant puff-off took place at exactly 4:20 p.m.—a time that needs no introduction to any true aficionado.

Andrew Osterman, OCB’s marketing director, explained, “Hall of Flowers is more than just an event. It’s a celebration of everything we love about cannabis. Setting this record was our way of paying homage to the shared ritual of rolling, sparking up, and enjoying a joint together.”

The buzz in the air was palpable, with the event also serving as the launchpad for a new collaboration between OCB and Seth Rogen's Houseplant, a line of premium smoking accessories that effortlessly blends functionality with Rogen’s signature humor.

With a crowd of thousands ready to light up in unison, the atmosphere at Hall of Flowers was electric. Drones captured the moment from above, recording an epic sea of smoke and laughter as the festival made cannabis history. Hall of Flowers cofounder Rama Mayo summed up the day’s success: “This event is all about community, connection, and celebrating the plant we love. Today, we came together to do something unforgettable.”

For the first time ever, Hall of Flowers opened its doors to the general public, transforming what has traditionally been a B2B trade show into an inclusive festival for cannabis enthusiasts. The two-day event saw industry insiders, local brands, and cannabis lovers rubbing shoulders, sampling top-shelf products, and vibing with like-minded folks.

The public day was packed with unique attractions, including celebrity chef demos, pop-ups, and a highly-anticipated appearance by rap icon Wiz Khalifa, who kept the energy sky-high. With over 13,000 attendees, the festival drew in crowds eager to experience the best the cannabis world has to offer.

As Leafythings walked through the bustling aisles of vendors, we saw firsthand just how far the community has come. From innovative brands showcasing their latest products to passionate consumers eager to learn more, Hall of Flowers has become a beacon of innovation, education, and fun for anyone who loves cannabis.

While the record-setting joint-lighting was certainly a highlight, it’s the sense of unity and shared love for the plant that truly defines this event. We’re already looking forward to next year’s Hall of Flowers—and we can’t wait to see what new heights the cannabis community will reach.

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